Midwich just launched PLUS, a professional services offering aimed at helping channel partners with end-to-end AV solutions. Leveraging the expertise of the former MiSupport and Farm AV teams, PLUS delivers support in defining, designing, planning, supplying, installing and maintaining projects — the company added, “from large stadiums to intimate meeting rooms.”

With PLUS, Midwich is expanding its role as a distributor, offering services for system deployment and system performance. With a team of technicians, engineers and programmers with over 300 completed projects.

Andrew Stanley, vice president of services at Midwich, commented: “The launch of PLUS is a significant step in our commitment to supporting our channel partners consistently across the globe. By combining Midwich’s resources behind MiSupport with the exceptional talent from the former Farm AV team, we’re able to offer a level of expertise and service that truly sets us apart. Whether it’s a complex stadium project or a streamlined meeting room setup, PLUS ensures our partners have the tools and support they need to succeed.”

Bobby Swartz, CEO of Midwich, added: “PLUS is more than just a service offering—it’s a partnership. We’re here to help our channel partners grow their businesses by providing the expertise, resources, and support they need to deliver outstanding solutions. With the addition of the Farm AV team’s knowledge and experience, we’re confident that PLUS will redefine what our partners can achieve.”