Lightware Visual Engineering announced Michael “Moose” Adams as director of enterprise sales for the Americas. Adams will champion enterprise sales operations and lead business development to establish and strengthen customer relationships.

Adams has over 30 years of success in sales, marketing and operations in the enterprise technology sector. Adams has worked with many companies, including Avidex Industries, Crestron Electronics and Tempest Technologies. Most recently, Adams served as Manager of Healthcare, West and Canada for Zoom Video Communications. At Zoom, Adams was responsible for sales and technical support for his territory. Adams brings a background in promoting collaborative digital transformation and creative application in workplace technology.

“We continue to expand our team with talented professionals. I am pleased to welcome Moose to Lightware Visual Engineering’s growing team,” said Jason Tirado, president of Lightware Visual Engineering. “Moose brings vast experience in enterprise technology integration. He has a proven track record working with many of the country’s most well-known Fortune 50 companies. Moose will be instrumental in developing and cultivating relationships with clients.”

“I’ve been very impressed by Lightware’s innovative and growing product portfolio. As a professional with experience in professional AV and the digital transformation of workplace technology, it’s exciting to join a team that provides cutting-edge, user-friendly solutions to empower collaboration and communication,” said Adams. “In my role, I look forward to building and maintaining long-lasting, strong relationships with customers while collaborating with our partners to better understand their unique business challenges and objectives.”

Lightware’s latest hire is the next strategic step in expanding the company’s global operations. For individuals interested in connecting with Adams, please contact him directly at moose.adams@lightware.com to organize a meeting.