Invenda Group AG and Quividi announced a partnership to deliver audience impressions to Invenda’s entire network of vending machines. Invenda’s “Internet of Retail” technology powers smart vending machines featuring screens up to 49 inches that can be leveraged to drive incremental advertising revenues. The screen space is sold through programmatic platforms and partner media brokers. The inventory includes more than 6,000 units in retail venues, sports centers, transportation, petrol stations, universities, hotels and offices in 17 countries with a planned reach of 89 million monthly audience impressions by 2025.

The collaboration between Quividi and Invenda is a development in the DOOH and retail media markets as it helps vending machine operators tap into two fast-growing advertising markets. In 2023, the global retail media ad spend is expected to reach $125.7bn (source: GroupM) while DOOH should achieve $17.54bn in ad spend globally (source: Statista).