InfoComm International is pleased to announce that its fourth annual AV Executive Conference (AVEC) is set for November 9-11, 2016, at the Ritz-Carlton Key Biscayne, Miami. Focused on the management side of running an AV business, the event will host industry leaders for three days of strategic business planning, industry insight sharing and networking.
Headlining the conference as keynote speakers will be Bert Jacobs, co-founder and chief executive optimist of the Life is Good Company, and Ken Schmidt, former director of communications for Harley-Davidson. They will both share lessons they’ve learned from building leading brands that celebrate the customer experience.
Bert Jacobs and his brother John launched the Life is Good Company with $78 in their pockets, selling T-shirts in the streets of Boston. Today, Life is Good is a $100-million, positive lifestyle brand sold by more than 2,000 retailers across the U.S. and Canada. Bert Jacobs’ lessons on branding, leadership and corporate social responsibility, combined with his inspiring story, will show attendees how optimism can transform customer culture.
At Harley-Davidson, Ken Schmidt played an active role in one of the most celebrated turnarounds in corporate history. He is widely known and respected as one of the business world’s most outspoken and provocative thought leaders and has partnered with many of the world’s most successful brands. “I love to startle people by exposing them to proven ideas and concepts they’ve never imagined,” he says, “so that their minds and hearts are in perfect synch. Because that’s when real learning happens.”
Aimed at executives from the AV integration and live events sectors, this year’s theme, Driving Profit Through Customer Experience, focuses on creating market differentiation by anticipating and exceeding client expectations. AVEC 2016 will feature speakers and workshops covering the importance of building a sales strategy that aligns with executive decisions, marketing and sales, developing the customer experience, and succession planning within an organization. In addition, InfoComm International CEO David Labuskes will deliver the association’s strategic plan for the AV industry. Because AVEC will tackle business challenges from both strategic and tactical perspectives, it is recommended that companies send their top executive and representatives from sales and marketing.
“AVEC is the executive conference that AV companies need to attend. We offer unparalleled networking with CEOs and other top industry executives. At AVEC, you can connect with leaders who are facing similar business challenges, broaden your perspective by escaping the office treadmill and receive practical advice from some of the biggest names in business,” said Betsy Jaffe, senior vice president, member services, InfoComm International. “We work with top industry thought leaders to ensure that our program is actionable, relevant to your segment of the industry and focused on the challenges you need to overcome in order to thrive.”
To learn more about AVEC 2016, go here.