Hall Technologies will be exhibiting at ISE for the first time in Booth 3P600. The move marks a strong push into the European market with an extended and invigorated product range, and a new approach to the market. The booth will feature a range of new products and live demos focused on addressing the challenges of USB work environments.

Hall’s recent acquisition by Gun Lake Investments (GLI) has enabled the company to invest in support, supply and solutions. Several regional sales managers based in the territories they are serving have bolstered the team, enabling Hall to provide grassroots support where it’s needed, including Europe and APAC, with further recruitments planned. Global distribution capabilities have been significantly enhanced by investment into a large warehousing facility in the Netherlands, currently fully stocked, for rapid and efficient service into Europe and beyond. Hall Technologies is now poised for the next stage in their development.

The decision to exhibit at ISE is a direct result of Hall’s shift from an ecommerce-based offering to a customer facing model based on end-to-end solutions rather than singular components. “Today’s environment requires a different approach; one that we have embraced wholeheartedly with a number of strategic hires to enable our shift to a customer-centric, solutions-based model,” says Jason Schwartz, CEO of Hall Technologies. “It is thus an entirely logical move for us to exhibit in person at ISE rather than relying on our distributors. It underlines our commitment to the European market and our desire to develop further in this sphere.

“Since our re-brand last year, Hall has enthusiastically focused on delivering full-scale solutions to customers globally,” he continues. “We are excited to introduce ourselves to ISE attendees for the first time where we will be showcasing end-to-end solutions solving the challenges in a USB-centric workflow. Whether in corporate or institutional applications, our product portfolio is designed to be powerful, intuitive, and easy to install and use. We’re eager to show our global partners the innovations we’ve introduced in the past year, as well as give them a taste of things to come.”

Vice President of Sales and Marketing, Hal Truax, is in full agreement. “Our team is looking forward to meeting distributors and customers to thank them personally for their partnership,” he comments. “We are also excited to forge new relationships with customers we’ve not had the opportunity to meet so far. It’s a pleasure to finally connect with customers in person post-COVID and we’re looking forward to hearing more about the challenges they are facing and how we can help. We always put customers first, and that’s best done face-to-face.”