Draper announced it has rebranded its AV Mounts & Structures portfolio as the Foundation AV Structures & Mounts line, a shift the company says reflects both market growth and its increased investment in the category. The lineup includes standard and custom mounting solutions for LED and LCD displays.

“When we first entered this market a few years ago, it presented a great opportunity for growth and innovation, and we weren’t wrong,” said Grant Wylie, Foundation Structures & Mounts product manager. “The market has grown, and along with it our own position and reputation — to the point where we felt the need to create the Foundation sub-brand of Draper to help us dedicate even more resources and attention.”

According to the company, consolidating all mounting and structural products under the Foundation name is intended to simplify the process for integrators looking for display support solutions and improve communication with end users. Draper says the rebrand also reflects its focus on continued product development.

“This isn’t just about a name change — it’s a representation of our philosophy of innovation and American manufacturing,” Wylie said. “With Foundation AV Structures & Mounts we are also increasing product research and development to meet the needs of growing and evolving display technologies. In the coming weeks we will introduce several new products and tools to the Foundation line. Watch this space!”

More information is available at Draper’s website.