Creative Realities announced its expansion into Mexico and the broader Latin America market, along with the appointment of its new LATAM leader, Julian Arcila. In recent years, Creative Realities says it has been engaging with sports and entertainment customers in Latin America. With increasing inquiries from customers about its capabilities in Mexico, Creative Realities says the decision to expand was driven by both market demand and the immense growth opportunities within the region.

To spearhead this expansion, Creative Realities appointed Arcila as the managing director for Latin America. Based in Miami, the company says Arcila brings over 15 years of experience in global business development and product marketing, specializing in B2B industries, including digital signage. His expertise will be crucial in navigating the unique nuances of the Latin American market.

Creative Realities tells rAVe it plans to further establish partnerships and on-the-ground teams in Mexico to solidify its presence. Initial proof-of-concept projects with customers having over 3,000 locations are already in the pipeline. The company aims to follow its vertical strengths in the U.S., adapting them to meet the unique needs of the Latin American market.