The PSA Network today announced the promotion of Candice Aragon to chief experience officer (CXO), effective immediately. In her expanded role, Candice will now head PSA Customer Success in addition to her current leadership of marketing, events and education.

“Candice has been a critical part of the PSA success,” said Matt Barnette, PSA CEO and president. “This promotion is a testament to Candice’s strategic accomplishments, hard work and dedication to excellence. We are confident that Candice will excel in this position and play a key role in our continued growth and success.”

Candice joined PSA in 2019 to lead marketing. She demonstrated unparalleled dedication, expertise and leadership and was quickly promoted to vice president of marketing & education, where she re-envisioned PSA’s marketing function, rebooted the education department, including the launch of PSA University, and has helped steer PSA’s event strategy during and after the pandemic years.

“I am so passionate about the security and AV industries and the important work PSA does to support the systems integrator,” said Candice Aragon, PSA CXO. “I am deeply grateful for the challenge and growth opportunity to continue to influence the positive member experience.”

As the PSA chief experience officer (CXO), Candice will “continue the PSA history of exceptional customer service with best-in-class Net Promoter Scores and make data-driven enhancements to increase efficiencies, responsiveness and create seamless experiences across the entire organization.” This role focuses on ensuring that Edge and PSA members have world-class interactions with the company to improve customer satisfaction, loyalty and advocacy. Candice will work across the organization at every member touchpoint from marketing, education, events, customer success, accounting and sales to prioritize the customer experience.