MINNEAPOLIS, MN, SEPTEMBER 21, 2023 — As Founder and CEO of both Purple Tally Productions, a live event crewing company, and The Fiber Guy, a fiber optics retail, repair and installation company, Jesse Madison regularly calls on his decades of experience working with fiber optic technology. After countless hours spent inspecting, troubleshooting, repairing and working with fiber, Madison started his companies in 2014 as a way to create a full-service solution for broadcast clients ― both locally and globally. This includes a wide range of major broadcast networks and sporting events, such as FOX and ESPN, as well as the MLB, NFL, NHL and XFL, among others. With such a high-profile roster of clients, Madison understands the importance of using high-quality, top of the line video equipment to deliver superior results.

For Madison’s role, the most prominent among the necessary gear is fiber optic cabling. His go-to option is Canare SMPTE cables, which he has been using since he first discovered the brand. “I walked by the Canare booth at NAB 2015 and saw them demoing a SMPTE camera cable in a very unconventional way,” he says. “They were bending it, pinching it and tying it in knots all day long; it just wouldn’t break. I couldn’t believe it was still working. I immediately contacted them to become a dealer. I told them that I had started a company and wanted people to associate me with selling the best products. For me, that’s Canare’s 7T, 7N, 9T and 9N; I don’t know of any cables that compare, in terms of durability and reliability.”

Recently, Madison employed Canare for some very high-profile major sporting projects, including regular network broadcasts of an American football league and global broadcasts of a world soccer tournament. “When we were contacted to assist with the broadcast of these games, the order called for quite a bit of SMPTE camera cable, as part of the traveling package for each of the league’s stadiums,” adds Madison. “I’ve talked Canare up so much over the years that the network specifically requested Canare for this project, and we were happy to oblige. For viewers watching those games, it’s very likely those are being brought to you on Canare cables.”