BrightSign Introduces XD Digital Signage Player Line
BrightSign made a major announcement today with its XD product line, the company’s first line of solid-state digital signage media players with PC-based player capabilities.
BrightSign’s new XD products offer video and other multimedia capabilities that, until now, were only possible with a PC-based solution. This includes the ability to display live HDTV broadcast content using an ATSC/Clear QAM tuner or HDMI input. The ATSC tuner is used to play cable TV or closed circuit TV broadcasts, and the HDMI input to play any broadcast content, including HDCP-protected content. This is an upgrade from BrightSign’s current players, which can broadcast live TV, but only SD content and nothing protected by HDCP. All models include an advanced video decoding engine with scaling technology to deliver 1080p60 video, as well as 3D content. The video engine is capable of decoding two 1080p60 videos or several lower-resolution videos simultaneously. All models support HTML5 so content creators can use familiar development tools to create engaging content. In addition, BrightSign’s usual touch-screen interactivity is enhanced with swipe/gesture control.
The XD line offers three new media players:
- XD230 Networked Player: Capable of playing two 1080p60 videos or several lower-resolution videos simultaneously from local, networked and streaming sources – with support for Full HD, HTML5 and 3D content.
- XD1030 Networked Interactive Player: Engages the audience with a diverse range of interactive controls such as touch/swipe, GPIO, serial, USB, UDP and mobile devices.
- XD1230 Networked Interactive and Live HDTV Player: Includes all the features the XD1030 offers plus Live HDTV playback via HDMI and ATSC inputs to capture an audience and keep them wanting more.
BrightSign’s new XD product line will be available in December 2012. The MSRP of the XD230, XD1030 and XD1230 digital signage media players will be $450, $600 and $700, respectively. The players are backed by a one-year warranty and include BrightSign’s free BrightAuthor software.
To see a spec sheet, click here [PDF].
More Stories Like This
BrightSign Releases Series 6 Digital Signage Players; Adds AI
BrightSign has announced a set of new toolkits designed to help partners and end users incorporate artificial intelligence (AI) into digital signage workflows. According to the company, the goal is to enhance interactivity, personalization and operational efficiency across a variety of signage applications. The new tools are supported by an integrated Neural Processing Unit (NPU), […]
Here’s Everything BrightSign is Doing at InfoComm 2025
BrightSign is highlighting new AI capabilities and digital signage solutions at InfoComm 2025 in Orlando (booth #1100), with a focus on real-time content engagement, audience analytics and flexible player options. One of the booth’s central demos features BrightSign’s latest AI toolkits, designed to run edge-based AI applications directly from BrightSign players. A key use case […]
Announcing the 2025 rAVe Readers’ Choice Awards Winners
The results are in! The 2025 rAVe Readers’ Choice Awards winners have officially been named, and once again, it’s all thanks to you — the AV community. Every nomination and vote came straight from the people who live and breathe this industry every day. No sponsors. No pay-to-play. Just real recognition for the companies and […]