BlueBox Attractions, a specialist experience design, consulting and production company for global theme parks, destination attractions, museums and live events, has announced the launch of a new project masterplanning and design feasibility division to support client projects at the very early stages of their conception and development, and to offer assistance with financial planning and project fundraising.

Mike Ross, founder and CEO of BlueBox Attractions, said, “The ‘bluesky’ design, financial planning and feasibility study stage of a new attraction of live event project can often be overlooked as a critical phase – generally throwing up consequences in the form of unplanned costs, incorrect technology choices or design flaws as the project progresses to later stages. We have always recognized this as an invaluable service for our client base, and have developed a dedicated division with an experienced team to ensure our customers’ projects get off to the very best start – with all avenues of conceptual design, technology design, financial planning, feasibility and consulting explored and presented at the outset.”

BlueBox Attractions, with offices in London, Melbourne and Orlando, has recently provided design and feasibility services to clients including Factory 42, Merlin Entertainments, Three UK, Google, FunFields Theme Park and Discovery Channel.

The announcement follows BlueBox Attractions’ attendance to the 2021 IAAPA Expo in Orlando earlier in November, where thousands of industry professionals attended the world’s largest event dedicated to the theme park and attractions industry.