THIS IS A PROMOTED POST

Behind the Booth at InfoComm 2025 gives you a front-row seat to the people and products shaping the show floor. In this sponsored series, we sit down with top executives from InfoComm exhibitors to find out what they’re showcasing, which trends they’re watching and how they’re pushing the ProAV industry forward. This interview features Francesco Ziliani from SpinetiX.

Q: Why is SpinetiX exhibiting at InfoComm 2025, and what are you most excited to showcase this year?

A: InfoComm is the perfect stage for us to meet with our ecosystem of partners and customers from North America and beyond as well as with new contacts and prospective end users. This year at the show, we will focus on our award-winning DigitalSignage as a Service (DSaaS) offering. DSaaS by SpinetiX combines a ready-to-deploy cloud infrastructure with a feature-rich and intuitive CMS, SpinetiX ARYA™.

Visitors on our booth (#2015) will see how all that comes together, letting integrators deliver immersive data-driven digital signage without wrestling with code, servers, or updates. That “zero-hassle, zero-limits” promise is what excites me most because it lets partners focus on creativity and customer value.

Q: What trends do you expect to see dominating the show floor, and how is your company positioned to lead or respond to them?

A: I see three forces shaping the conversation this year: 1) the swing toward SaaS consumption models, 2) deeper data integration, and 3) the hunger for AI-ready workflows.

DSaaS by SpinetiX answers the first by removing the hidden costs of on-premise servers and giving customers predictable OPEX. Our open APIs and 250-plus widgets address the second, allowing you to combine data from Microsoft 365, Google Workspace, or QSYS (to name just a few) into engaging content on display in minutes, which automatically updates in real time. And because our solution is AI-ready, integrators can overlay AI-generated or AI-triggered layers on top of live data, so we are also prepared for the third trend.

In fact, I invite you to attend our AVIXA‑approved, CTS manufacturer’s training right at InfoComm. Our solution experts will walk system‑integrators through a fully hands‑on and interactive session and provide them with insights and tips to leverage AI and widgets to craft impactful content and data-driven projects.  If you already deploy signage and want to level‑up your AI and data tool‑kit, you should definitely reserve your seat now.

Q: Which new products, solutions or updates are you featuring — and how do they address current needs in the AV industry?

A: DSaaS itself is the headline—a cloud-based solution that scales from one to thousands of screens without a single server to buy or maintain. Inside that service lives our feature-rich, intuitive SpinetiX ARYA CMS, delivering automatic updates, region-based data-residency options, evolving storage and bandwidth, and built-in redundancy for maximum uptime.

But 2025 is also, for us, the Year of Widgets. We are expanding our 250‑plus library with a brand‑new suite of Microsoft 365 widgets that turn everyday tools like Power BI dashboards, SharePoint News posts, and Viva Engage conversations, into immersive, interactive content on any display. In minutes, integrators can surface live corporate metrics or internal comms on screen and keep them fresh without writing a line of code.

On the show floor we’ll bring our cutting-edge hardware to life with an immersive videowall showcase of the iBX440 – our 8K videowall powerhouse that deploys in minutes – alongside data-driven displays with our versatile iBX410 and the mission-critical HMP line.

We will also demo on our booth how to create a wow effect with immersive content perfectly synchronized on 7 screens in a custom shape and orientation triggered by a touch of a button, thanks to the sub-millisecond sync of our players. This is a must-see to discover on our booth!

As you can read, we have a packed agenda for InfoComm with multiple innovations to discover on our booth.

Q: How is your company supporting integrators and end users in navigating today’s biggest AV challenges – not just at InfoComm, but year-round?

A: Our mission is to keep integrators firmly in their creative zone while we handle all the back‑end heavy lifting that turns those ideas into real‑world value.

We start by removing hidden costs: integrators never have to spec servers, or expect heavy infrastructure maintenance because our DSaaS handles that 24/7.

We pair that with an indirect-only channel model that invests heavily in partner enablement – from our online Digital Signage Academy to AVIXA-approved CTS trainings like the “AI and Data-Driven Signage” session we are hosting at the show.

Finally, partners tap into our secure API ecosystem, extensive widget library, and robust, reliable hardware to deliver solutions to their customers unmatched in their added value and all sourced from the same vendor.

Q: Why should InfoComm 2025 attendees make a point to stop by your booth?

A: The SpinetiX booth is where you will experience Digital Signage as a Service (DSaaS) and how this offering is a game changer for both system integrators and end users. We will also address how data-driven digital signage makes the difference to create immersive, relevant experiences for businesses of all kind. Come join us to discover our complete digital signage solution on our booth #2015 in Orange County Convention Center in Orlando June 11-13!

Q: Anything else you’d like to share ahead of the show?

A: Digital signage has reached a point where the market no longer asks for just pixels; it demands insights on display, delivered as a service and secured for the long haul. Our booth at InfoComm 2025 is the perfect place to see this transformation in motion. See you in Orlando.