Barco brings its world-class laser projection to ShowEast, showcasing the next wave in cinema technology

DP4K-60L left jpgRancho Cordova, CA USA – 12 October 2015 – Barco, the worldwide market share leader in cinema projection, is rapidly growing its footprint of laser projectors. Offering a unique combination of superior image quality, unmatched 3D brightness and low TCO, Barco laser projectors give exhibitors the opportunity to create a differentiating premium movie experience at a very attractive TCO.

Barco leading the way in cinema laser projection
Barco is the market leader in laser projection with already more than 60 theaters committed to be equipped with Barco Flagship Laser DP4K-L products by the end of 2015.

Barco’s success in cinema laser projection is based on the very strong business proposition Barco laser offers to the exhibition community: a major step up in the audience experience at very competitive prices.

“Exhibitors are realizing the value that laser projection can bring to their business, not only from a point of market differentiation in terms of entertainment value, but also from an economic perspective,” comments Wim Buyens, Senior Vice President, Entertainment for Barco. “Customers who make the decision to invest in Barco laser projection will reap the rewards of this technology now, and for years to come.”

Next to the Flagship Laser DP4K-L series, ranging between 22,000 and 56,000 lumens, Barco will introduce laser phosphor solutions to the market early 2016, effectively ensuring a future-proof laser quality solution for every screen.

Experience Barco Escape!
Barco Escape will be on display at ShowEast, with a demonstration pod located in the show registration lobby. The new multi-screen panoramic movie format, Barco Escape recently showcased scenes in Maze Runner: the Scorch Trials in more than 20 theaters worldwide. Audiences that experienced the Maze Runner series’ second installment enjoyed more than twice as much immersive content as shown in the first movie, viewing the best adrenaline moments across all three screens.

See it and believe it!
Experience Barco laser projection and Barco Escape first-hand at ShowEast 2015, held October 12-15 at the Diplomat Resort & Spa in Hollywood, Florida. Barco representatives will also be on hand in partner booths and available for meetings throughout ShowEast to discuss laser and xenon projection, immersive video and sound solutions, lobby experience opportunities and audience engagement technologies.