Anthony Coppedge

Anthony Coppedge

Anthony is an Agile Marketing evangelist and Agile-certified coach. He teaches the proven and unmatched success of Agile for aligning Marketing teams to business outcomes for measurably better deliverables with greater frequency and impact. He has been consulting, teaching, and speaking to leaders since 2003 and writing for rAVe since 2012. Connect with Anthony on LinkedIn.

Ask Powerful Questions to Increase Sales to Churches

futureHOW.png

Audiovisual (AV) vendors often see themselves as the expert and church buyers as wanting their expertise. This leads to the slippery slope of blurred differentiators, which reduces the vendor’s position as a solution provider down to a commodity sales provider amidst the mass of competing vendors. Instead, AV vendors who will be most successful in […]

Read more

Taking Responsibility for Church AV Sales

HOWtrends.png

There are over 1 billion reasons for audiovisual (AV) vendors to sell to over 300,000 churches in the United States alone; those reasons all have President George Washington on the front. And those billions of reasons are spent every single year by churches. This represents an opportunity of taking responsibility for church AV sales. With so […]

Read more

The AV Industry Future Is Digital Value Optimization

futureHOW.png

People are people, so how people make decisions is a mix of intellectual and emotional thought patterns. This is true for the audiovisual industry and every other industry. In a sense, therefore, it may seem that business-as-usual for promoting, educating and selling audio visual systems and equipment means that your business doesn’t need to change […]

Read more

Create Agreement When Selling to Churches

CreateAgreement.png

When an audiovisual (AV) solution aligns perfectly with the needs of a potential client, the opportunity just about sells itself. In the house of worship market, local churches across the gamut of denominations have similar challenges and opportunities when it comes to AV technology. This should make selling a simple process for manufacturers and systems […]

Read more

Alexa, Manage My Church AV System

HOWtrends.png

“Alexa, turn on the church audiovisual system.” Clever voice-activated connectivity? Maybe. But practical? Not really. “Alexa, show me the upcoming maintenance on all of my audiovisual components, listing them in descending order by date.” Clever? Maybe. But practical? Absolutely. In the house of worship market, convenience isn’t a key driver for upgrades or new purchases. […]

Read more

The Failure of AV Marketing

futureHOW.png

The AV industry sucks at marketing. Everyone knows it because marketing across the audiovisual space is generally equally crappy. It’s boring, over-hyped, and under-designed. Pablum. Noise. Filler. “But we need A4, full-color printed spec sheets handed to us at trade shows,” said no buyer in the 21st century. “The ad of a smiling, stock photo model […]

Read more

Audio and Video Missing from AV Social Media

futureHOW.png

The future of reaching each vertical, including the House of Worship (HOW) market, has a big stake in social media advertising, engagement and user-generated stories. Like the social media landscape, the audiovisual space often looks like a nascent, promising industry on the verge of something significant. Unlike the social media brands, the audiovisual industry is […]

Read more

Where’s the Total Cost of Ownership?

HOWtrends.png

Where’s the Total Cost of Ownership? If you want buyers to make your brand their choice, manufacturers and systems integrators have got to help decision-makers understand not only the up-front costs but the long-term investment of any technology solution. Want to know the perfect place to start? The House of Worship (H.O.W.) market. Here’s what’s […]

Read more

Solve the Pain, Then Introduce Strategy

HOWtrends.png

‘Solve their technology pain, then introduce them to a technology strategy.’ That should be the mantra for consultants, systems integrators, and manufacturers selling to the church market. The House of Worship (HOW) market is not without strategy. In fact, they’re some of the most focused organizations around when it comes to their strategic purpose. However, they […]

Read more

Three Major Technology Shifts Coming for Churches

futureHOW.png

In the not-too-distant future, three major technology shifts will happen in the house of worship market: wholesale lighting replacement, the micro-portable church and Video as a Service (VaaS). To be ready for these shifts, the AV industry needs to prepare for how this could play out and align their offerings to anticipate these needs. As […]

Read more

AVIXA, Open Standards and the HOW Market

HOWtrends.png

When an organization with the legacy of the International Communications Industries Association (ICIA) changes its name to AVIXA (Audiovisual and Integrated Experience Association), it heralds not only a branding move but also signals a shift to an agile approach for aligning to the rapid changes in the audiovisual industry. Perhaps above all, AVIXA represents a […]

Read more

Designing Audio, Video and Lighting Systems for the Church User’s Experience

how-trends6-07125.png

The reaction from the senior pastor — interrupted mid-sentence by the unmistakable, squealing shriek of audio feedback — was immediate. As he stood who staring up from the stage below to where I stood behind the audio console above, his backlash was swift and sharp. An audible sigh, amplified for all 2,000 seats to hear, […]

Read more

Selling to Churches? Learn from Amazon Prime

amazon-prime-0717.jpg

Churches have needs for audio, video and lighting (AVL) technology far more often than most manufacturers or systems integrators know. From changing sermon series with new scenic stage designs every few weeks to the addition or renovation of multi-site venues to production tech upgrades, churches utilize AVL tech week in and week out. It is […]

Read more

The Overlooked Attendees of InfoComm – Church Tech Leaders

infocomm-anthony-0617.jpg

In the sweltering humidity of Orlando in June, InfoComm hosts tens of thousands of attendees, each traversing the exhibit hall floor to find technological inspiration and an air-conditioned respite from the sticky Florida air. Among these roaming masses are the nondescript technical directors, front-of-house engineers, video production staff and volunteers sent by their church leaders […]

Read more

The Rise of Business Intelligence for AVL in Churches

businessintelligence-0517.png

Churches deal in large inventories of complex Audio, Video and Lighting (AVL) technology across multiple venues and increasingly across multiple campuses. The advent of the church technical director in the 1970s has become a standard role in even medium-sized churches where the ubiquitous presence of AVL is the norm, not the exception. What these churches […]

Read more

Cost Depreciation and the Amortization of Church AVL Technology

depreciation-cost-balancesheet-0517.png

How do you make that large technology investment look approachable? Sell the cost-per-service value. To help churches invest wisely in their Audio, Video and Lighting (AVL) technologies, start with defining value before price is discussed. The price should be what something is after the church buyers have determined the value they can expect to meet […]

Read more

What Are You Giving Away to Churches?

projector-church-0417.png

Mobile-first is a term used to describe the 2017 statistic where people begin their internet searches, browsing and application usage on their mobile device more than on a desktop or laptop computer. They’re searching for social proof (what others say about a brand, service or product), helpful knowledge-building and early research to educate their decision-making […]

Read more