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Samsung Introduces The Wall MPF Series With Enhanced Brightness and AI Upscaling

samsung wall mpf series

Samsung has expanded its large-format LED portfolio with The Wall MPF Series, the newest addition to the company’s Chip on Board lineup. The model is designed to serve a wide range of commercial and high-end residential environments, including corporate offices, lobbies, command centers, retail spaces and luxury homes.

“The Wall has set the bar for larger-than-life visual experiences, and the latest MPF series builds on that legacy,” said Jonathan Del Rosario, head of product for the Display Division at Samsung Electronics America. “This series is a standout in the market, delivering enhanced brightness at 1,000 nits, more immersive visuals with AI upscaling and simplified installation. With The Wall MPF, Samsung is further empowering businesses to create captivating spaces that inform, inspire and strengthen connections with their audiences.”

The MPF Series reaches 1,000 nits of brightness and offers more than 1.6 times the black depth of previous models. Samsung’s Black Seal Technology+ increases the contrast ratio to 43,000:1, producing deeper black levels and improved image detail. The display is certified by Pantone and TUV Rheinland Eye Comfort, validating accurate color expression across 2,140 colors — including 110 additional skin tone shades — and reduced blue light emissions for more comfortable viewing.

The system’s NQM AI Gen2 processor drives real-time picture enhancement, automatically analyzing and optimizing imagery across formats and resolutions. The processor supports AI upscaling up to 8K and includes contrast amplification and noise control to improve clarity across varied content types. The series is designed to support installations where users rely on consistent, high-quality visuals for branded environments, artwork, operational data or public information.

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Samsung also redesigned the series to simplify installation. The MPF uses a consolidated one-frame cabinet structure that reduces cabinet depth by 35 percent and overall weight by 18 percent compared with previous models. Modules can be accessed and replaced directly from the front, reducing service time and improving maintenance efficiency.

The Wall MPF Series is available through Samsung’s U.S. business display channel. Additional product information is available at samsung.com/us/business/displays.

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