Samsung Technology Powers NBC’s ‘On Brand with Jimmy Fallon’
On Brand with Jimmy Fallon (Photo by: David Halloway/NBC)
Samsung delivered a full suite of displays, monitors, TVs and Galaxy mobile devices for the debut season of NBC’s “On Brand with Jimmy Fallon,” supporting contestants as they developed and presented marketing campaigns on the primetime series. The show, hosted and executive produced by Jimmy Fallon, follows 10 creatives competing to pitch brand concepts, working under the guidance of Bozoma Saint John, who served as chief marketing officer, mentor and judge.
Samsung’s ecosystem played a central role inside the show’s pop-up agency. Contestants used Galaxy S25 Ultra and Galaxy Z Fold6 smartphones to capture content and share ideas throughout the competition. Galaxy Tab S10 Ultra tablets and Galaxy Book 5 Pro 360 laptops served as sketchpads for scripting and storyboards. AI-powered Samsung TVs — including The Frame Pro — were integrated into brainstorming spaces, while Odyssey and ViewFinity monitors were used for editing and reviewing campaign content.
Interactive Displays supported real-time collaboration and whiteboarding sessions, and Indoor Direct-View LED signage contributed to the show’s visual environment. The centerpiece was a 146-inch version of The Wall, Samsung’s Direct-View LED display, which contestants used to present their campaign concepts in the final rounds with full-scale visuals.
“‘On Brand with Jimmy Fallon’ celebrates the creative process, from brainstorming and collaboration to the moment when a great idea comes to life,” said Michael McDermott, executive vice president of consumer electronics at Samsung Electronics America. “At Samsung, we see technology as a catalyst for driving creativity and empowering people to turn bold thinking into real outcomes.”
The season concluded with Bianca Fernandez winning the Innovator of the Year title and a $100,000 prize for her campaign concept for Therabody. Her final pitch was showcased on the Samsung Times Square billboard, which also served as the setting for the season finale reveal.
More information on Samsung’s product ecosystem is available at Samsung.com.
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