NEC’s Stefanie Corinth Talks ISE, 2014 and an Applications-Focused Stand at ISE

nec-stand-0114NEC’s Vice President of Marketing and Business Development Stefanie Corinth told rAVe’s Gary Kayye that Day of Integrated Systems Europe (ISE) garnered 40 percent more leads than the company’s stand did in 2013. She attributed it to both higher attendance as well as their applications-focused booth. Designed like a shopping mall, there were no product spec sheets and it was even difficult to see any product model numbers on the plethora of NEC products on display — it was all about the application for the display, not the display itself.

Corinth explains her vision for the stand and gives her thoughts on the 2014 market in this interview with Kayye:

Sara Abrons

About Sara Abrons

Sara Abrons is editor-in-chief of rAVe [Publications] and a graduate of the School of Media and Journalism at the University of North Carolina at Chapel Hill. Reach her at sara@ravepubs.com or on Twitter @SaraAbrons.