Extron Acquires Entwine AG, Will Compete in Video Capture Space

extronentwinefeat_0810Extron just announced that it has purchased Entwine AG of Zurich, Switzerland. A software company, Entwine specializes in building end-to-end video capture and presentation capture solutions using an open source software called OpenCast Matterhorn, as well as HTML5 and WebRTC.

Of course, Extron’s been in the lecture-capture hardware market since last summer when they debuted its SMP-351, but this purchase of Entwine gives them a complete package as they now control the software side of things, too. Thus, current market leaders Sonic Foundry and Echo360 will see a big company, Extron, not only validating their market but also competing with them directly. The benefit to everyone is obvious as lecture capture has always been a niche market and Extron can mainstream it with more solutions as well as grow the overall market opportunities beyond what is mostly limited to higher-ed.

Although some of you may not have heard of Entwine, it was founded in 2011 and has offices in Zurich and San Francisco. According to the company’s website, it has decades of real-world experience designing, developing and deploying a wide range of video capture and distribution across across various industries. Its focus for lecture and presentation capture has been in the education, corporate and healthcare industries.

“Entwine has proven expertise developing software for enterprise-scale presentation capture systems, including Europe’s largest lecture capture system at the University of Manchester in the UK, which involves over 300 classrooms,” said Andrew Edwards, president of Extron Electronics. “With this acquisition, we are excited to add a software engineering group with many years of expertise in the field of network based presentation capture systems to Extron’s industry leading engineering team.”

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In a joint statement, Andy Wasklewicz and Tobias Wunden, founders of Entwine said, “Extron is the market leader for AV systems products, and with the SMP 351 Streaming Media Processor they have set a new standard for high performance streaming and recording hardware. We are excited to join the Extron team and are thrilled at the opportunity to offer customers end-to-end presentation capture solutions that leverage the strength of our combined hardware and software technologies.”

Extron is here and the company’s SMP 351 is here.

Gary Kayye

About Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.   Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.   Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (www.amx.com), a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (www.extron.com), rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.   He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at gary@ravepubs.com..