DSE 2015 Will Be Biggest Digital Signage Show Ever and Integrators Will Love It

rave-dse-ondemand-0315The 2015 version of the Digital Signage Expo (DSE) kicks off next week in Las Vegas and it will mark a major milestone – it will be the biggest digital signage show, ever. And, in 12-years, DSE has gone from a total-hardware based show to a hardware, software and, now, creative services show. In fact, Christie Digital will debut a content creation services division — called Professional Services — to create content for integrators to sell to their clients — offering huge profit-margins to integrators and taking away the biggest fear-factor for integrators: selling content. This provides a huge opportunity for any integrator as the content creation and management is the most profitable part of digital signage.

Christie isn’t first, here. In fact, a few years ago, NEC announced a similar service called Content Creation Solutions and then last year Almo Pro A/V did the same with the content creation services group. So, now is, literally, the best time to get into digital signage. Ever.

Are you attending DSE next week in Vegas? If you’re not, that’s a BIG mistake.

I caught up with DSE’s President and COO yesterday, Chris Gibbs, yesterday via video and he filled me in on some stats including over 200 exhibitors (67 new ones), more content creation companies than ever before, sub-$200 media players and the more educational session than ever before — nearly 50 percent of them are free.

I hope you’ll check out my interview with Chris and, even more, I hope you’ll consider attending DSE – you can pre-register here or even register on-site in Las Vegas. If you just can’t come, we will have nine reporters there covering the show and we will be shooting videos at EVERY SINGLE BOOTH of EVERY SINGLE PRODUCT launched at DSE as well as blogging, posting new product news and tweeting live from the show. All of it can be followed here.

Oh, by the way, here’s a scoop — make sure you head over to the AOPEN booth at DSE as they have a big surprise partnership that will make doing digital signage very simple.

Gary Kayye

About Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.   Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.   Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (www.amx.com), a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (www.extron.com), rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.   He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at gary@ravepubs.com..