Digital Signage Summit Wrap-up

The Digital Signage Summit Europe 2018 provided invaluable takeaways into the evolving digital signage and digital out of home (DooH) industries during the comprehensive two-day conference.

Attendees gathered at the new venue for 2018, the Sheraton Hotel, Frankfurt Airport, Germany, July 4-5 to benefit from over 40 leading digital signage and DooH individuals exploring market trends and identifying growth areas. DSS Europe delivered a twin-track of keynote conferences, as well as exciting panel discussions, presentations and new ‘hands-on’ workshops.

Close to 500 registrants participated in the conference and co-located expo, which featured renowned companies such as NEC, Samsung, LG Electronics, Philips Professional Display Solutions, Elo Touch, Sharp, BenQ and Epson. With a host of new, innovative solutions on display, delegates were able to combine new ideas and technologies to form future business plans and capitalize on this ever-expanding market.

Florian Rotberg, managing director, invidis consulting and DSS Europe 2018 chair, said, “DSS Europe 2018 delivered its promise to retailers, integrators and manufacturers for a technology focused business roadmap. The conference explored how digital storytelling and digital touchpoints are adding real value and ‘Changing the Narrative’ using technology to improve customer engagement.”

The conference deconstructed how digital storytelling combined with technology can add value for customers and help brands to maintain a narrative in the online and offline worlds. With e-tailers becoming more influential, traditional retailers are looking at ways in which physical stores can become experiential destinations to drive further in-store purchases. The program of talks, and case study presentations provided attendees with the opportunity to learn from market experts.

Customers now expect more than just a wow factor from technology, with digital signage, LED, OLED, electronic shelf labels, AR and VR just some of the many technologies that are available to retailers to make use of within a retail store.

“Retailers today are looking for new ways to create unique user experiences,” Rotberg continued. “By integrating new technologies and increasing digitalization in a value-creating way, ‘story telling’ becomes the key to this success.”

The panel discussion ‘Rebooting Experiences – The Future of Consumer Connection’ saw experts sharing their knowledge on the consumer experience, and how this is dominating the retail and advertising sectors today and into the future. Panelists included Alastair Kean, development director at Dalziel & Pow, Florian Rotberg and Richard Offermann, managing director of Ströer Digital Group.

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Similarly, Raphael Gielgen, head research and trend scouting at Vitra discussed how innovative technology is impacting how we learn, to how we work and where we live. Attendees to this talk learnt how digital signage can create a new driver for the economy by breaking out of the ordinary workday environment.

“Attendees at DSS 2018 gained a thorough insight and understanding of how digital signage can be integrated into a number of market sectors. Tomorrow’s most successful companies are driven by curiosity and creativity, so retailers need to be aware of the challenges, the solutions, and how to take advantage of this today,” said Rotberg.

Mike Blackman, Integrated Systems Events managing director, said, “As the leading strategy conference for this vibrant market sector, DSS Europe continues to set the agenda for the digital signage and DooH industry in Europe. The 2018 edition was incredibly successful, with a strong conference program and exhibition of the latest technologies and solutions, all hosted in a brand-new venue. We’d like to thank our supporters who contributed to this success, and look forward to seeing integrators, end users and manufacturers at the next event.”

A key highlight of DSS Europe included the annual Invidis awards, which took place on the evening of the first day of the conference. The winners of each category were as follows: Displays (DACH): Samsung Electronics, Software (DACH): mdt Medientechnik, Mediaplayer (DACH): Giada (CONCEPT International), Integrators (Germany): xplace, Integrators (Austria): feratel media technologies, Integrators (Switzerland): JLS Digital.

The two-day event concluded with a personalized, behind the scenes tour of Frankfurt Airport. Attendees were able to take in the digital signage and DooH solutions on-site, and understand how the systems work within one of Europe’s busiest airports.

DSS Europe 2018 is a joint venture between Integrated Systems Events, the producer of the Integrated Systems Europe exhibition and invidis, a Munich-based digital signage consultancy. DSS Europe 2018 was the 13th edition of the hugely successful event.

The next Digital Signage Summit takes place during ISE on 6 February 2019 at RAI, Amsterdam.

For more Digital Signage Summit events, go here.

Gary Kayye

About Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.   Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.   Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (www.amx.com), a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (www.extron.com), rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.   He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at gary@ravepubs.com..