The Digital Signage Federation (DSF), a non-profit trade organization serving the digital signage industry, has finalized a working relationship with the organization formerly known as OVAB Europe, which will start operating as DSF Europe, an independent affiliate of the Digital Signage Federation. The change will commence in the coming week once approved by OVAB Europe members.

DSF Europe will maintain its own budget and annual agenda, participate in worldwide event and initiative planning, and have a seat on the DSF Board of Directors. This affiliation recognizes the global nature of digital signage activity and the need for an industry association on a similar scale. It is expected to help drive DSF membership and participation in both North America and Europe where many multi-national companies already do business, provide education, professional development and programming support for those organizations seeking to invest in or become more active in the digital signage sector.

Dirk Huelsermann, president of OVAB Europe, who has chaired the association since its inception said, “Our Board of Directors believes strongly that working closely with the Digital Signage Federation will allow us to build on a strong foundation to expedite the growth of DSF Europe. This affiliation will allow us to offer members additional educational and professional development opportunities and become a much more inclusive trade organization.”

Ken Goldberg, CEO, Real Digital Media, and immediate past chairman of the Digital Signage Federation said, “Just as DSF filled a void with its inception six years ago, now is the right time to unify industry advocacy and advancement around the world. Establishing DSF Europe is just the start. Our objective is to increase opportunities and visibility for members doing business in the digital signage space, regardless of geographic location.”

Goldberg also said that DSF and DSF Europe have no plans to start additional trade shows at the moment, with Digital Signage Expo continuing to serve as the primary trade show of both organizations. DSE 2016 will be held next month in Las Vegas.

The DSF is here. OVAB Europe is here.