Toshiba Launches Upconverter, 11 New LCD TVs
Toshiba announced at CEDIA a new technology that upconverts standard definition to what Toshiba says will make content feel like high definition. Called Super Resolution Technology, or SRT, it will be included in the company’s REGZA REGZA RV535 and XV545 series LCD TVs. Standard content on HDTVs will be vastly improved if Toshiba has this right. (And Toshiba isn’t the only one doing this, as you will see further in the news today.)
Those two models will also be equipped with the company’s AutoView light sensoring, which brightens or darkens the screen depending on the ambient light.
Otherwise, the 11 LCD TV introductions cover a wide range of sizes, and 720p or 1080p resolutions. The top level among these is the 52XV545U 1080p 52-inch for about $2,800.
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