IRVINE, Calif. (Nov. 13, 2014) —Toshiba America Business Solutions, Inc. today announces its vice president of marketing, services and solutions, Bill Melo has been appointed chief marketing executive. In addition to his current responsibility of managing product marketing, strategic software and platform development, marketing communications and marketing operations, the company’s veteran leader will now take on a broader marketing role.

Melo’s newfound responsibility will focus on global development of marketing and branding as well as product and services roadmap. Melo has been with the company since 2002 and most notably led the development and launch of Toshiba’s award-winning program, Encompass Managed Print Services as well as its newest product offering – Ellumina™ Digital Signage Services. In his new role, he will be integral in rolling out such offerings globally.

“Bill Melo is unquestionably one of the preeminent marketing executives within the content management sector and this appointment is simply the next step in the evolution of his career,” said Toshiba America Business Solutions, President and Chief Executive Officer, Scott Maccabe. “Bill’s depth of industry knowledge and marketing acumen has been a driving force behind our company’s success in delivering first-to-market product and service offerings, which include our award-winning MPS program and Ellumina digital signage line. We anticipate that in this new expanded role, Bill will continue to deliver a high standard of success.”

During his 23 years in the content management space, Melo has created and led successful marketing initiatives for such companies as Hitachi Koki Imaging Solutions Ricoh Corporation. He also was the chief architect for a U.S. patent for internet-enabled broadcast printing and lead inventor on three other applications including Toshiba’s Encompass MPS program.

Melo is a graduate of Toshiba’s Six Sigma certification program and holds a Bachelor of Arts degree from Montclair State College in New Jersey and a Master of Business Administration degree from New York University.