T-Mobile has entered into a definitive agreement to acquire Vistar Media, a provider of technology solutions for digital-out-of-home (DOOH) advertising. Vistar Media enables campaigns to reach millions of consumers daily through its global network of over 1.1 million digital screens, supported by nearly 370 OOH media owners and used by more than 3,000 brand advertisers. […]

Haleon is using Vistar Media as its preferred partner for programmatic OOH across all key markets. Through this partnership, Vistar will collaborate with Publicis, Haleon’s media agency, to power OOH campaigns worldwide —leveraging Vistar’s advanced technology to maximize impact and media efficiency. Karan Singh, Vistar Media’s U.K. general manager, highlighted: “We’re incredibly honored to be […]

Vistar Media announced today the launch of its Vistar Academy certification program, “Accelerate: Foundations of Digital Out-of-Home.” This certification is designed to “empower agency and brand marketing teams, in addition to media owners, with the knowledge and expertise needed to effectively conceive, produce and run programmatic DOOH advertising campaigns.” Vistar Academy’s new program will accelerate […]

Leading out-of-home (OOH) advertising technology developers Vistar Media and Broadsign today announced a mutual integration to their respective mediation layers. Enabling an open, fair play auction regardless of which firm’s mediation layer is used, the collaboration lowers the operational burden for media owners while facilitating easier advertiser access to OOH inventory. For media owners using […]

Vistar Media and Broadsign announce a mutual integration to their respective mediation layers. Enabling an open, fair-play auction regardless of which firm’s mediation layer is used, the collaboration lowers the operational burden for media owners while facilitating easier advertiser access to OOH inventory. For media owners using or planning to use both companies’ SSPs, the […]

Quividi announced a partnership Thursday with Vistar Media, a global provider of programmatic technology for DOOH. Quividi’s audience analytics will now be accepted in the Vistar exchange as network impression metrics. Vistar Media and Quividi share a global footprint, with joint DOOH partners in North America, Europe and the Asia-Pacific region. Through this partnership, media […]