Be a Better Customer

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I will admit straight off that this post is somewhat of a rant, but I am tired of bad customers. The customer, despite claims to the contrary, is not always right. My wife does a lot of marketing work for everything from Comic Con to auto shows to demonstrating espresso machines. She is amazing at […]

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The VAR Aspect of AV

November and December are typically quieter in ProAV news than other months, as you see from this issue. Everyone’s doing their budgets and planning for next year. Manufacturers should be putting as much into R&D as they are into marketing in 2007. This market could be up for grabs. IT not only wants in AV, […]

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