Prepping for the Busy Season

May 8, 2018

Every winter into late spring, I anxiously await for the arrival of summer — and not just because I live in a cold, snow-filled environment for seven months out of the year. I am anxious for it because at that time of the year summer seems so appealing. The students (and most of the faculty) […]

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Money, Price and Budget in the Church Market

September 18, 2017

Money. Price. Budget. These nouns tend to put the emphasis on the bottom line instead of where the emphasis has the most effect: the desired outcome. A dollar amount will always be a sum of the outcomes and needs of a church, so why do salespeople in the House of Worship vertical tend towards the […]

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Christmas Church Tech in the Summer

June 22, 2017

The dog days of summer are upon us and much of the commercial and education vertical markets have slowed to a crawl, but the house of worship market is heating up seemingly in proportion to the high temps of the season. That’s because, for churches, summertime is the time when the planning for the big […]

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The Three Times Churches Buy Audio, Video and Lighting

September 28, 2016

There are three main reasons churches upgrade or outright add new equipment: when entering a new building program, when renovating an existing building or when expanding into new technology areas such as multi-site or online services. Given the history most churches had with learning their technology lessons on audio systems (the first systems they use), […]

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It’s Time to Upgrade Church Video Systems

January 27, 2016

Like the sound systems of old, large screen displays have undergone a major change that would benefit churches with lower cost of ownership and far greater visual support. And, also like old sound systems, it’s time for an upgrade. Especially when it will be less expensive and more effective within even the next five years. […]

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AVL Safety Needed in Churches

April 27, 2015

Audio. Video. Lighting. Budgets. Safety? When churches think about audio, video and lighting (AVL) technology, safety isn’t on the radar for the vast majority of pastors. However, with the exponential increase in the use of flown speaker arrays, screens, and lighting fixtures, keeping the technical staff and congregants who sit below these devices safe needs to […]

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