Solve the Pain, Then Introduce Strategy

HOWtrends.png

‘Solve their technology pain, then introduce them to a technology strategy.’ That should be the mantra for consultants, systems integrators, and manufacturers selling to the church market. The House of Worship (HOW) market is not without strategy. In fact, they’re some of the most focused organizations around when it comes to their strategic purpose. However, they […]

Read more

Selling to Churches? Learn from Amazon Prime

amazon-prime-0717.jpg

Churches have needs for audio, video and lighting (AVL) technology far more often than most manufacturers or systems integrators know. From changing sermon series with new scenic stage designs every few weeks to the addition or renovation of multi-site venues to production tech upgrades, churches utilize AVL tech week in and week out. It is […]

Read more

What Are You Giving Away to Churches?

projector-church-0417.png

Mobile-first is a term used to describe the 2017 statistic where people begin their internet searches, browsing and application usage on their mobile device more than on a desktop or laptop computer. They’re searching for social proof (what others say about a brand, service or product), helpful knowledge-building and early research to educate their decision-making […]

Read more

The Three Times Churches Buy Audio, Video and Lighting

featured-how-trends.jpg

There are three main reasons churches upgrade or outright add new equipment: when entering a new building program, when renovating an existing building or when expanding into new technology areas such as multi-site or online services. Given the history most churches had with learning their technology lessons on audio systems (the first systems they use), […]

Read more

Sowing & Reaping

featured-future-how.jpg

“We don’t have enough sales in the church market,” laments an audio/video/lighting (AVL) integration firm owner. “We need to find a way to do more of these church installs…” he says, letting his sentence trail off as an open invitation for me to answer with some huge epiphany or closely-guarded secret about having success in […]

Read more