In two previous columns on the regular rAVe Blogsquad feed, I explored the issues surrounding both manufacturer communications and the increasing perceived problem of direct sales by manufacturers and suppliers to end users, essentially going around the establish dealer/integrator/retail distribution structure. However, there is another side to this story, one that is often being treated […]

Update: I spoke to ZOOM CEO Eric Yuan this morning. He told me that it’s correct that they do try to establish relationships directly with the clients. But, he says that ZOOM’s policy about this is very specifically defined: If an AV integrator has an existing client relationship, all they need to do is register that […]

I see a significant shift in market dynamics coming, quickly. Product development, distribution changes and even new manufacturers are all of a sudden having an impact on all sorts of market conditions — all driving change. Historically, we, as a market, have done well dealing with any ONE of these changes — but all three […]