Rants and rAVes — Episode 999: A Talk with ProAV Industry Legend Ron DeVoe


ProAV industry icon Ron DeVoe, founder of Texas-based TOTAL Marketing, joined Gary on his videocast Thursday. TOTAL Marketing is universally respected as one of the industry’s top three manufacturer’s rep firms. Ron entered the AV market in the mid-1970s and has weathered all sorts of AV storms. His insights, attitude and historical perspective are invaluable in a […]

Read more

AV Standards, or Is It the Double Standard?


By Ron DeVoe Successful Sales Consulting I have enjoyed having guest editorials published with rAVe. In times past my contributions have been more for entertainment than insight. However, this rambling is a result of my increasing awareness of the double standard that we, in our beloved industry, seem to ignore and that deals with women […]

Read more

THE “F” Word


By Ron Devoe The “F” word has become prevalent in more conversational circles and its multiple uses leave little doubt as to its meaning. I believe that within our industry we have a better command of the King’s English and a better sense of propriety than to speak that “F” word continuously. I would offer an […]

Read more

A Personal Note to Total Marketing’s CEO, Ron DeVoe, Upon His Retirement


By Gary Kayye, CTS First things, first: Thanks, Ron!  Thanks for all the ways you supported me and your dealers!!! In the ProAV market, I am perceived as a manufacturer’s rep-hater.  Interestingly enough, this couldn’t be farther from the truth.  I am, in fact, a manufacturer’s rep supporter – at least of the good ones! […]

Read more