Keeping Your Ear to the Ground

There’s a joke one of my sociology professors used to beat to death. It goes, “There are two types of people: the first type categorizes everyone they meet into one of two types.” I didn’t say it was a good one — my professor certainly thought it was funnier than we did as he always […]

Keeping Your Ear to the Ground

Why You Need to Get to Know Your Clients

Anybody who knows me knows that I seldom pass up a chance to quote the legendary agent Dicky Fox from the film “Jerry McGuire.” Fox explains, “The key to this business is personal relationships!” Maybe it’s not true of all industries, but it’s definitely true of the ones I’ve worked in. I’ll get to why […]

Why You Need to Get to Know Your Clients