Alexa, Manage My Church AV System

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“Alexa, turn on the church audiovisual system.” Clever voice-activated connectivity? Maybe. But practical? Not really. “Alexa, show me the upcoming maintenance on all of my audiovisual components, listing them in descending order by date.” Clever? Maybe. But practical? Absolutely. In the house of worship market, convenience isn’t a key driver for upgrades or new purchases. […]

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Solve the Pain, Then Introduce Strategy

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‘Solve their technology pain, then introduce them to a technology strategy.’ That should be the mantra for consultants, systems integrators, and manufacturers selling to the church market. The House of Worship (HOW) market is not without strategy. In fact, they’re some of the most focused organizations around when it comes to their strategic purpose. However, they […]

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Designing Audio, Video and Lighting Systems for the Church User’s Experience

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The reaction from the senior pastor — interrupted mid-sentence by the unmistakable, squealing shriek of audio feedback — was immediate. As he stood who staring up from the stage below to where I stood behind the audio console above, his backlash was swift and sharp. An audible sigh, amplified for all 2,000 seats to hear, […]

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Vendors, Market Development Funds and the Faith Market

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Manufacturers want to help systems integrators sell their products so they provide funds to help co-promote the equipment with the vendor. It’s been this way for as long as I can remember, whether it is called “co-op funds” or “market development funds” (MDF) or “channel funding,” the idea is to influence the sale towards the […]

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Church Online: AVL Upgrades Needed

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Church online: where local churches are hosting either live or video on demand services for attendees who are not at their physical church campuses. Yep, thanks to the technology the Audio/Video/Lighting (AVL) industry manufactures, a rapidly growing number of churches have taken their church services to the congregant, online. In my study of this growth, […]

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Three Mistakes AVL Manufacturers Are Making

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As a house of worship consultant to manufacturers and systems integrators, I’ve seen and heard from a wide array of companies in the Audio/Video/Lighting (AVL) space about their experience with the church market. I think your experience at a manufacturer or dealer will likely follow one of these patterns of thought and leadership. All the […]

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How the A/V/L Industry Sees the Church Market

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“This church market — it’s kind of a thing now, eh?” This is how the A/V/L industry sees the church market. Manufacturers and systems integrators are highlighting their House of Worship (H.O.W.) market products and installations more than ever before. The emphasis is directly correlated with the increase of sales into churches, which are starting […]

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Tradeshow Season

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It’s trade-show season, in full swing. With one of the biggies behind (NAB), and other biggies coming soon, are you open to hearing from your users and incorporating their feedback into your new products BEFORE you launch them? Every vertical market has overlap in how they use your products, but there’s enough differentiation in vertical […]

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Documentation! …And I Don’t Mean System Documentation

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We’ve all read about how important it is for us as integrators to provide good thorough documentation packages for clients on our integration projects. After all, we’re creating something custom and unique for them, and they need to know how it works. I’ve seen various document packages from several integrators, and they’re getting better and […]

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