Legrand announced the acquisition of Milestone AV early this morning but the rumors of a Milestone AV purchase had been flying for weeks. (Here’s a link to our breaking news story.) There was no question they were selling, but this is a merger of two giant, awesome companies. I can see nothing but fantastic things […]

When it comes to content marketing — the hot new world of social media, blogging and whatnot — there are basically two steps. Create content Distribute content Within those steps, you have a dozen other things going on, to be sure. Planning, design, measurement, etc. But at its heart, you have these two steps. As […]

Think about your last horrible experience with a company. Perhaps the product didn’t work as expected or advertised. Did that company listen to you and try to make it right in a way that was mutually acceptable? Or did you get the loathsome “I’m sorry you feel that way,” which is a particularly insidious type […]