How an “AVSM” mindset can supercharge growth in the AV industry. In the last few articles, I talked (ranted) about the gap between the AV world and our customers. This gap has been the source of misunderstanding, poor experiences and lack of relevance at the big kids’ table. I recently saw an article discussing how […]

In the last article, we discussed how adopting ITIL methodology can fundamentally change how we align our products and services to meet customer needs. As the AV industry continues to grow and evolve, we need to ensure that we find better ways to execute and continuously improve outcomes. The fundamental ideas behind ITIL are about […]

In the last article, I gave an overview of what ITIL/ITSM are and how a similar methodology could be beneficial in the AV world. In this follow-up, I want to discuss the five volumes or books of ITIL and how they can translate to AV. A repeat of the disclaimer: I am in no way […]

I want to preface this column by saying, first, that this is intended as a call to action. It is to suggest new strategic initiatives that can transform how we do things. This article has nothing to do with products; it has nothing to do with how we design systems. It’s about processes and a […]

IT Service Management and ITIL define processes for information technology professionals to follow in order to deliver the best value for their customers. The processes defined are agnostic to whether the clients are internal or external. Some in the industry think of AV and IT as separate, however we are very similar and in many […]

See part one of Anthony’s Planned Obsolescence column here. Since planned obsolescence for pro AV gear harms sales, service contracts and product support, the future for the AV industry may be headed toward the “as a service” model borrowed from the software industry. Should there be standards for planned obsolescence? Even the IT industry, with […]

When an organization with the legacy of the International Communications Industries Association (ICIA) changes its name to AVIXA (Audiovisual and Integrated Experience Association), it heralds not only a branding move but also signals a shift to an agile approach for aligning to the rapid changes in the audiovisual industry. Perhaps above all, AVIXA represents a […]

It is easier to make good purchasing decisions when armed with timely, relevant information. As such, manufacturers, rep firms and systems integrators alike put a lot of effort into promoting the features and benefits of their products and systems before the sale. What’s missing, though, is arming those same users with useful information so they can […]

For the past couple columns I have been writing about the Information Technology Infrastructure Library (ITIL). ITIL is a set of best practices for managing technology services. In my last column, I addressed the first cycle in the process, Service Strategy. For the people who like the hands on work more than the “big picture” […]

Last month, I wrote about the ITIL guidelines and the powerful changes implementing them can drive. As I wrote, ITIL is divided into five lifecycles. As one begins to look into the learning and certification process, it can be a bit confusing. How do you know which lifecycle you should look into? What about certain […]

Years ago, we used to talk about IT and AV convergence. I think that most of us would agree that the “convergence” is over. AV is part of IT. As we went through the process of convergence we, discussed how best to prepare for this eventual converged state. Many AV specialists went on to get […]