Part 4: What an AV-Driven Interpretation of ITIL/ITSM Will Bring Us

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How an “AVSM” mindset can supercharge growth in the AV industry. In the last few articles, I talked (ranted) about the gap between the AV world and our customers. This gap has been the source of misunderstanding, poor experiences and lack of relevance at the big kids’ table. I recently saw an article discussing how […]

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Part 3: ITIL, ITSM and AV — The Benefits of Benchmarking

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In the last article, we discussed how adopting ITIL methodology can fundamentally change how we align our products and services to meet customer needs. As the AV industry continues to grow and evolve, we need to ensure that we find better ways to execute and continuously improve outcomes. The fundamental ideas behind ITIL are about […]

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Change Management

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IT Service Management and ITIL define processes for information technology professionals to follow in order to deliver the best value for their customers. The processes defined are agnostic to whether the clients are internal or external. Some in the industry think of AV and IT as separate, however we are very similar and in many […]

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AV Industry EOL: Planned Obsolescence (Part Two)

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See part one of Anthony’s Planned Obsolescence column here. Since planned obsolescence for pro AV gear harms sales, service contracts and product support, the future for the AV industry may be headed toward the “as a service” model borrowed from the software industry. Should there be standards for planned obsolescence? Even the IT industry, with […]

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AVIXA, Open Standards and the HOW Market

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When an organization with the legacy of the International Communications Industries Association (ICIA) changes its name to AVIXA (Audiovisual and Integrated Experience Association), it heralds not only a branding move but also signals a shift to an agile approach for aligning to the rapid changes in the audiovisual industry. Perhaps above all, AVIXA represents a […]

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Useful AVL Data for Meaningful Purchase Decisions

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It is easier to make good purchasing decisions when armed with timely, relevant information. As such, manufacturers, rep firms and systems integrators alike put a lot of effort into promoting the features and benefits of their products and systems before the sale. What’s missing, though, is arming those same users with useful information so they can […]

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ITIL: Service Design

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For the past couple columns I have been writing about the Information Technology Infrastructure Library (ITIL). ITIL is a set of best practices for managing technology services. In my last column, I addressed the first cycle in the process, Service Strategy. For the people who like the hands on work more than the “big picture” […]

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