Together or Not at All, Part 3: The Other Direct Problem

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In two previous columns on the regular rAVe Blogsquad feed, I explored the issues surrounding both manufacturer communications and the increasing perceived problem of direct sales by manufacturers and suppliers to end users, essentially going around the establish dealer/integrator/retail distribution structure. However, there is another side to this story, one that is often being treated […]

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Spinitar Opens New Office In Sacramento, California

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Spinitar today announced their additional expansion into the Pacific Northwest region with the opening of a brand new office in Sacramento, California. With multiple high profile projects already underway, the expansion comes at a time of tremendous growth for Spinitar in the Pacific Northwest region. Spinitar, who has four other office locations throughout the Western […]

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Luxul Strengthens Partner Program for Integrator Advantages

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Luxul today announced that it has strengthened its partner program with the recent addition of several strategic, integration and industry partnerships that deliver added value to the company’s integrators and their customers. The list of partners has recently increased to include Kramer, Crestron, Sonos, Atlona, Key Digital, WyreStorm, Blustream, Just Add Power, URC, Chief, Contemporary […]

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Why & When to Hire a Third-Party AV Consultant

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By Victoria Ferrari Account Executive at Synergy CT Sometimes, choosing a technology partner feels like going on a blind date. You may have some idea of what they’re all about, you might even meet once or twice and get to know them a little more, but in the end, it’s scary. How do you really […]

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Integration Is What You Do — Not What Apple, Google and Amazon Do

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CEDIA CEO Vin Bruno recently told a group of residential integrators that his organization wants to help the AV integration community transition away from using the term “integrator” and move towards using the term “technologist.” While I applaud CEDIA for proactively moving towards helping the integration community as a whole — something they clearly haven’t […]

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Tradeshow Season

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It’s trade-show season, in full swing. With one of the biggies behind (NAB), and other biggies coming soon, are you open to hearing from your users and incorporating their feedback into your new products BEFORE you launch them? Every vertical market has overlap in how they use your products, but there’s enough differentiation in vertical […]

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