An Integrator’s Guide to InfoComm 2023

May 17, 2023

If you live in North America and you’re in the AV industry, then you likely know that InfoComm 2023 is coming June 10-16 to Orlando. With literally hundreds of exhibitors, hundreds of learning opportunities/workshop sessions and tens of thousands of attendees slated to be at the event, it can be hard to determine how you […]

featured Image

Why Partner With Snap One?

November 11, 2021

THIS IS A PROMOTED POST Who is Snap One? Founded in 2005 by custom integrators, Snap One was created to provide integrators with better technology and smarter solutions for their businesses. Today, Snap One is partnered with over 15,000 AV, IT and security professionals and manufactures and distributes over 5,000 products in multiple technology categories […]

featured Image

Premier Design Center for Salamander Designs Can Be Found at AVI-SPL NY Metro Office

July 18, 2019

A new Premier Office Design and Experience Center featuring Salamander Designs, manufacturer of furniture for residential and commercial A/V integration, and AVI-SPL, integrator in the commercial arena with offices in five countries, can be found at AVI-SPL’s new NY Metro Office. “The remarkable shift from fixed, bulky office furniture and technology is clear in this […]

featured Image

Together or Not at All, Part 3: The Other Direct Problem

April 16, 2019

In two previous columns on the regular rAVe Blogsquad feed, I explored the issues surrounding both manufacturer communications and the increasing perceived problem of direct sales by manufacturers and suppliers to end users, essentially going around the establish dealer/integrator/retail distribution structure. However, there is another side to this story, one that is often being treated […]

featured Image

Spinitar Opens New Office In Sacramento, California

April 4, 2019

Spinitar today announced their additional expansion into the Pacific Northwest region with the opening of a brand new office in Sacramento, California. With multiple high profile projects already underway, the expansion comes at a time of tremendous growth for Spinitar in the Pacific Northwest region. Spinitar, who has four other office locations throughout the Western […]

featured Image

Luxul Strengthens Partner Program for Integrator Advantages

November 29, 2018

Luxul today announced that it has strengthened its partner program with the recent addition of several strategic, integration and industry partnerships that deliver added value to the company’s integrators and their customers. The list of partners has recently increased to include Kramer, Crestron, Sonos, Atlona, Key Digital, WyreStorm, Blustream, Just Add Power, URC, Chief, Contemporary […]

featured Image

Integrators or VARs?

November 12, 2018

Over the past several years my job has evolved more and more into the IT world. This has given me an interesting opportunity to see how vendors act differently between the AV and IT areas. This hit home recently as I began to talk with value-added resellers that want to do business with my college. […]

featured Image

Why & When to Hire a Third-Party AV Consultant

October 21, 2016

By Victoria Ferrari Account Executive at Synergy CT Sometimes, choosing a technology partner feels like going on a blind date. You may have some idea of what they’re all about, you might even meet once or twice and get to know them a little more, but in the end, it’s scary. How do you really […]

featured Image

Integration Is What You Do — Not What Apple, Google and Amazon Do

August 4, 2016

CEDIA CEO Vin Bruno recently told a group of residential integrators that his organization wants to help the AV integration community transition away from using the term “integrator” and move towards using the term “technologist.” While I applaud CEDIA for proactively moving towards helping the integration community as a whole — something they clearly haven’t […]

featured Image

Tradeshow Season

May 6, 2014

It’s trade-show season, in full swing. With one of the biggies behind (NAB), and other biggies coming soon, are you open to hearing from your users and incorporating their feedback into your new products BEFORE you launch them? Every vertical market has overlap in how they use your products, but there’s enough differentiation in vertical […]

featured Image

Social Media – Digital Word-of-Mouth

July 18, 2013

In the not-too-distant past, I knew of a systems integrator that boldly listed their “Top 10” clients on the back of their sales sheets. They were 10 churches that most pastors in the house of worship market would know. All were previous clients of this firm. The implied assertion of listing these ten churches was […]

featured Image

Integrating The Integrators: You’re All On The Same Side

February 10, 2011

One of the more crucial yet difficult tasks for owners and general managers is team building. Not in the fluffy sense that big business HR people like to wave their hands in the air and talk about, but for real: actually working together efficiently and effectively.   The scenario that’s common to all small businesses, […]

featured Image