The Perception Problem: 4 Reasons Digital Environments May Never Be Perceived as Real

My role as an Experience Design Professional often intersects with my passions for biology, neuroscience and human behavior, and for good reason. To truly create a transportive experience, you need to immerse someone completely in a new world, making them forget that they’re in an alternate reality. I’ve often reflected on the challenges of a […]

The Perception Problem: 4 Reasons Digital Environments May Never Be Perceived as Real

New Immersive Production Possibilities with Panasonic 1-Chip DLP Projectors

The PT-REQ12 Series and PT-REZ12 Series 1-Chip DLP™ laser projectors deliver never-before-seen experiences with up to 12,000lm brightness, 4K resolution, and 240Hz projection capability Bracknell, UK. 31st January 2023 – Panasonic Connect Europe today announced its next generation PT-REQ12 Series (4K) and PT-REZ12 Series (WUXGA) 1-Chip DLP™ laser projectors designed to deliver new production possibilities and simplify workflow for the […]

New Immersive Production Possibilities with Panasonic 1-Chip DLP Projectors

Going From ‘Wow’ to ‘Whoa’

Working in the experiential space, I hear one phrase all the time: “Wow” factor. Companies are looking for ways to create a wow factor to differentiate themselves from the competition and to get the attention of new talent and new customers. Wow factor is an important first step. In a world clamoring for your attention, […]

Going From ‘Wow’ to ‘Whoa’

AV Is More Than the Sum of Its Parts

There’s a very popular ride at a theme park here in California that has an infamous history. The ride technology itself is based on a motion platform coupled with a screen. Riders enter, sit down and buckle up. Then the screen comes alive by mimicking a windshield as the video plays, creating a high-speed adventure. […]

AV Is More Than the Sum of Its Parts