New Visix Mobile Wayfinding App with Beacons and Geofencing

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Visix’s mobile wayfinding app provides responsive indoor navigation for smartphones. The app can be used as an extension of traditional kiosk-based wayfinding or as a stand-alone solution. Each app is custom branded for the client organization and uses photography from the client’s own buildings. Picture-based guidance paired with simple directions moves employees, customers and visitors […]

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Physical Cookie Solves Retail’s Opt-in Problem

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By Jessica Glynn Reality Interactive A year later, retailers are reporting positive results from iBeacon campaigns. There are, however, still challenges from the caveats associated with iBeacons. Specifically, customers must be iPhone users. They must download the retailers’ app. They must enable Wifi on their phone and opt-in to receive notifications. Many consumers are not […]

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Beacons and Occupancy in the Intelligent Building

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Wikipedia: In 2010, an Australian company called DKTOB pioneered Bluetooth for indoor proximity sensing in its Seeknfind location attendance solution. In 2013, the retail industry saw Beacons and their ability to approximate a customer’s location as an ideal method for drawing attention to targeted products. While passive access control cards can alert the building to your presence, […]

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What’s In Store for 2015?

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By Digital Screenmedia Association Millennials controlling 70 percent of the spending power in the U.S. creates vast uncertainty amongst retailers; but with the strongest economy in years, optimism prevails as we begin 2015. For many retailers, the millennial consumer is an enigma: they are more suspicious of who to trust and yet, more likely to […]

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