New Visix Mobile Wayfinding App with Beacons and Geofencing

Visix’s mobile wayfinding app provides responsive indoor navigation for smartphones. The app can be used as an extension of traditional kiosk-based wayfinding or as a stand-alone solution. Each app is custom branded for the client organization and uses photography from the client’s own buildings. Picture-based guidance paired with simple directions moves employees, customers and visitors […]

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Pushing Technology for Churches

The debate between those who want technology turned off during church services versus those who not only want it on, but want to actively use it as part of the church-going experience, is a matter of personal preference. That being said, there are plenty of churches using passive technology that would jump at the chance […]

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Physical Cookie Solves Retail’s Opt-in Problem

By Jessica Glynn Reality Interactive A year later, retailers are reporting positive results from iBeacon campaigns. There are, however, still challenges from the caveats associated with iBeacons. Specifically, customers must be iPhone users. They must download the retailers’ app. They must enable Wifi on their phone and opt-in to receive notifications. Many consumers are not […]

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Three Facts You Should Know to Intelligently Automate your Building

Very few buildings even today are intelligently automated, and the few that do are the large showcase projects. Are you building new office space, or perhaps refreshing a couple floors at a time of your current space? If yes, take two minutes to let me share experiences of 30+ years in automation and I will […]

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Beacons and Occupancy in the Intelligent Building

Wikipedia: In 2010, an Australian company called DKTOB pioneered Bluetooth for indoor proximity sensing in its Seeknfind location attendance solution. In 2013, the retail industry saw Beacons and their ability to approximate a customer’s location as an ideal method for drawing attention to targeted products. While passive access control cards can alert the building to your presence, […]

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What’s In Store for 2015?

By Digital Screenmedia Association Millennials controlling 70 percent of the spending power in the U.S. creates vast uncertainty amongst retailers; but with the strongest economy in years, optimism prevails as we begin 2015. For many retailers, the millennial consumer is an enigma: they are more suspicious of who to trust and yet, more likely to […]

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Marketing to Millenials at Retail

By Joe Holley Frank Mayer & Associates, Inc. Millennials are as large a demographic group as their Baby Boomer parents and their presence is already felt at retail. Their power to purchase and influence is on the rise. Despite having lived through the Great Recession and carrying an average of $25,000 in student loan debt, […]

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