Tech Updates in Traditional HOW Spaces: The Challenges

September 13, 2022

The more things change, the more they stay the same. As time and technology have progressed, styles and trends have shifted in the house-of-worship world just as they have in the rest of it. In the HOW market, these shifts are especially difficult to reconcile — HOWs often have limited resources as well as significant […]

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Conducting an AVL Needs Assessment

March 11, 2022

“It’s a good problem to have.” What a complex expression, but few phrases ring as true in the life of church audiovisual lighting (AVL). As you and your team continue to grow and expand, you will consistently be faced with the difficult decisions that always lead to both production and church work.  None of those […]

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Has Live Mixing Changed in the Midst of the New Normal?

June 29, 2021

As the world returns to some version of “normal,” change has been significant for churches — particularly with streaming. Even with millions recently returning to worship services, the streaming gains achieved in the last few months shouldn’t be discarded. According to Tim Dougherty, senior solutions engineer for Wowza Media Systems, streaming went from a “nice-to-have” […]

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Worship Streaming Projects on the Rise for ProAV Integrators

November 13, 2020

THIS IS A PROMOTED POST By Paul Richards PTZOptics The ProAV industry is pivoting to find new sources of revenue following a year that has hit professional integrators hard. While boardrooms and corporate locations are not filled with people, livestreaming projects have captured the attention of enterprising AV professionals. Now is the time for them […]

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The Problem With Video Projection and Natural Light in Houses of Worship

May 21, 2020

It’s a given: This scenario will play out in almost any size house-of-worship project. I have lost track of the number of times (at least a hundred over the last decade) a HOW client has asked about the possibility of a large-screen projection installation in the middle of a beautiful, naturally lit sanctuary — in […]

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The Vertical Market Customer Buying Journey

October 17, 2018

Helping prospects and clients inform themselves during their customer buying journey is not a one-size-fits-most process due to the exponential growth of online search. Instead of manufacturers and systems integrators publishing generic product features, benefits and specifications, today’s influencers and decision-makers are searching for how products work in their unique vertical markets and applications. To […]

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Where’s the Total Cost of Ownership?

February 23, 2018

Where’s the Total Cost of Ownership? If you want buyers to make your brand their choice, manufacturers and systems integrators have got to help decision-makers understand not only the up-front costs but the long-term investment of any technology solution. Want to know the perfect place to start? The House of Worship (H.O.W.) market. Here’s what’s […]

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The Three Times Churches Buy Audio, Video and Lighting

September 28, 2016

There are three main reasons churches upgrade or outright add new equipment: when entering a new building program, when renovating an existing building or when expanding into new technology areas such as multi-site or online services. Given the history most churches had with learning their technology lessons on audio systems (the first systems they use), […]

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Align to Church Growth Trends

July 25, 2016

What percentage of your products and integrated solutions are ideally fit for the house of worship market? Of that percentage, how many of those products and services are requested by churches out of their need instead of offered to churches out of their potential value? There is an opportunity gap between products that solve problems churches […]

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Where and How to Reach Churches

November 30, 2015

Reaching the right church decision-maker with your technology solutions for AVL is obviously important; what’s less obvious is exactly how and where to reach them. I’ve included a starting list of potential places to reach churches online as well as the kind of messaging your firm should focus on in order to maximize your qualified […]

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On Specific Marketing and Selling Smaller Jobs More Often

July 28, 2015

I have a love/hate relationship with Google; it serves me ads that it thinks are relevant to me, but often they key in on something that’s simply not representative of my needs and the frequency and repetitive nature of seeing an irrelevant ad irritates me. In a similar way, I think that churches are irritated […]

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Top House of Worship Ads of 2014

December 4, 2014

At the end of 2014, I rounded up half a dozen ads of A/V/L gear targeting the house of worship HOW market. I chose ads that were placed in more than one publication and published through at least two different publishing companies. All ads were scored in three categories, on a one-to-five scale where one […]

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TFCinfo Report Shows The Most Preferred Display Brands In House of Worship Market

April 3, 2014

TFCinfo’s latest market research study, “The Use of Video Displays in American Churches 2014,” reports that roughly half of U.S. churches are looking to purchase and expand upon their projection and video display systems. The house of worship market continues to grow in all segments. Larger churches are buying more projectors and displays than in […]

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