The Vertical Market Customer Buying Journey

Customer-Journey-Repurposing-Trends-1.png

Helping prospects and clients inform themselves during their customer buying journey is not a one-size-fits-most process due to the exponential growth of online search. Instead of manufacturers and systems integrators publishing generic product features, benefits and specifications, today’s influencers and decision-makers are searching for how products work in their unique vertical markets and applications. To […]

Read more

The Three Times Churches Buy Audio, Video and Lighting

featured-how-trends.jpg

There are three main reasons churches upgrade or outright add new equipment: when entering a new building program, when renovating an existing building or when expanding into new technology areas such as multi-site or online services. Given the history most churches had with learning their technology lessons on audio systems (the first systems they use), […]

Read more

Align to Church Growth Trends

featured-how-trends.jpg

What percentage of your products and integrated solutions are ideally fit for the house of worship market? Of that percentage, how many of those products and services are requested by churches out of their need instead of offered to churches out of their potential value? There is an opportunity gap between products that solve problems churches […]

Read more

TFCinfo Report Shows The Most Preferred Display Brands In House of Worship Market

tfcinfo-0114.jpg

TFCinfo’s latest market research study, “The Use of Video Displays in American Churches 2014,” reports that roughly half of U.S. churches are looking to purchase and expand upon their projection and video display systems. The house of worship market continues to grow in all segments. Larger churches are buying more projectors and displays than in […]

Read more