By Lee Gannon TrouDigital Digital signage has been around for a few years now. It was originally the reserve of large corporations with deep marketing budgets and most popular in consumer-facing industries like retail. Today, digital signage is increasingly sophisticated (as well as more affordable) and its users are highly creative in its application. It […]

The recent obsession with Pokémon Go has caught my attention. As a lover of anime and an avid gamer, you would think that I would be all over this. Yet, I am not. I started hardcore gaming at the age of nine when my parents finally bought a console for the house – the NES. […]

Assuming that you’ve not been living under a rock, you’ve at least heard about the Pokémon GO! craze. For the uninitiated, Pokémon Go is an augmented reality game produced by Niantic (in partnership with Nintendo, which owns the rights to the intellectual property on which it is based) in which one needs to hunt the […]

The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. As with any good business process, gamification follows a formal design framework.  This framework identifies the essential elements of the concept and the outcomes that they generate. The gamification framework starts with […]

The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. Until recently, 90 percent of all purchase decisions were made at the store shelf. Now, the moment of truth is no longer there. It’s about buying anything, anytime, anywhere. According to a […]

The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. Consumers today are more demanding and frustrated than ever with their in-store shopping experience. And evoking a positive reaction to motivate a shopper to buy a product in a retail store is […]

The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. According to the Forrester Group, e-commerce accounted for 8 percent of total retail sales in the U.S. during 2012. By 2017, it is expected to account for a full ten percent of […]