Digital Signage Trends To Watch In 2017

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By Lee Gannon TrouDigital Digital signage has been around for a few years now. It was originally the reserve of large corporations with deep marketing budgets and most popular in consumer-facing industries like retail. Today, digital signage is increasingly sophisticated (as well as more affordable) and its users are highly creative in its application. It […]

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A Crack in the Wall Between the Real and Virtual Worlds

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Assuming that you’ve not been living under a rock, you’ve at least heard about the Pokémon GO! craze. For the uninitiated, Pokémon Go is an augmented reality game produced by Niantic (in partnership with Nintendo, which owns the rights to the intellectual property on which it is based) in which one needs to hunt the […]

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Retail In-Store Digital Destination Gamification: Part 4

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The focus of this series “Power of Content” is to help people with content strategies and how they relate to digital screen media. As with any good business process, gamification follows a formal design framework.  This framework identifies the essential elements of the concept and the outcomes that they generate. The gamification framework starts with […]

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