The Problem With Video Projection and Natural Light in Houses of Worship

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It’s a given: This scenario will play out in almost any size house-of-worship project. I have lost track of the number of times (at least a hundred over the last decade) a HOW client has asked about the possibility of a large-screen projection installation in the middle of a beautiful, naturally lit sanctuary — in […]

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Golden Rules for Sound Systems in Houses of Worship

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I recently reiterated what should be genetically embedded concepts for sound system design and deployment in the world of AV facilities and locations. (See: Golden Rules of Sound Implementation and Design.) Although those rules apply to the Houses of Worship segment of our industry as well, some particular and unique add-ons are crucial to success […]

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Part 1: How Audio Advertising Is Failing in the HOW Market

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At the end of last year (2019) in his December column, my well-regarded rAVe colleague, Anthony Coppedge, presented his eagerly awaited advertising analysis of the HOW market. Anthony cogently broke down how products and services are being sold/marketed and promoted to the house of worship market(s). As is customary with Anthony’s analysis, it was spot-on. […]

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