Part 1: How Audio Advertising Is Failing in the HOW Market

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At the end of last year (2019) in his December column, my well-regarded rAVe colleague, Anthony Coppedge, presented his eagerly awaited advertising analysis of the HOW market. Anthony cogently broke down how products and services are being sold/marketed and promoted to the house of worship market(s). As is customary with Anthony’s analysis, it was spot-on. […]

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