What’s old is new again, at least as it relates to interactive digital signage at retail. Years ago, when touch screen interactivity approached mainstream adoption in retail, customers were adapting to a new workflow. The progression of customers understanding, trusting and ultimately using touch-interactive signage took time. After all, retailers were resetting shopping behavior that […]
My brother had an odd experience last Saturday evening. He got into his car and before even starting it, his iPhone spoke up and told him that he was 10 minutes from his destination. The funny thing, he had not asked for directions anywhere, or in anyway indicated where he was going. The freaky thing, […]
When a French fashion company opened a store in Manhattan’s trendy SoHo neighborhood, it wanted a specific architecture style. However, a major concern was that the store’s existing skylights would wash out any video screens. Sharp professional displays proved to be the right monitors for the job. Business Environment Challenges A world-famous French fashion designer […]
Ron Bowers SVP, Business Development Frank Mayer & Associates Who is the connected consumer? With a constant connection to the web and social media via a smart mobile device, the connected consumer is an informed shopper actively seeking the best value for a desired good. With their own personal audience via the web and social […]
By Jessica Glynn Reality Interactive Fitting rooms can be one of the most dreaded parts of a shopping trip for the customer. For the retailer it is one of the most important. So how can brands enhance the experience for shoppers? One solution we see popping up is digital mirrors. According to “Why We Buy” […]
By Digital Screenmedia Association Millennials controlling 70 percent of the spending power in the U.S. creates vast uncertainty amongst retailers; but with the strongest economy in years, optimism prevails as we begin 2015. For many retailers, the millennial consumer is an enigma: they are more suspicious of who to trust and yet, more likely to […]
The answer to confusion is always “no.” As product selection at the retail shelf is, by definition, a source of confusion for consumers, brands have a significant opportunity for point-of-purchase conversion through shelf level or service counter promotion. When connecting the dots that represent the information and touch points on the ever-changing path to purchase, […]
By Joe Holley Frank Mayer & Associates, Inc. Millennials are as large a demographic group as their Baby Boomer parents and their presence is already felt at retail. Their power to purchase and influence is on the rise. Despite having lived through the Great Recession and carrying an average of $25,000 in student loan debt, […]
Petrol, the leading Slovenian energy company, manages the largest network of service stations in Slovenia, including over 300 modern service stations located at important motorway connections and more remote places throughout Slovenia. Offering an extensive selection of products and a high level of service are the core elements of Petrol’s business concept. When the company […]
By Tanya Williams Business Development Manager, Prendi As the biggest sales period of the year, every retailer needs to get smarter about how they maximize sales and about turning as many one-off Christmas customers into fans for life. The holiday period is not just about the short-term sales but also the long-term potential to turn […]
