Sharp Video Wall Is in Full Fashion at French Designer’s NYC Retail Store

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When a French fashion company opened a store in Manhattan’s trendy SoHo neighborhood, it wanted a specific architecture style. However, a major concern was that the store’s existing skylights would wash out any video screens. Sharp professional displays proved to be the right monitors for the job. Business Environment Challenges A world-famous French fashion designer […]

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Are Digital Mirrors the Next Big Retail Trend?

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By Jessica Glynn Reality Interactive Fitting rooms can be one of the most dreaded parts of a shopping trip for the customer. For the retailer it is one of the most important. So how can brands enhance the experience for shoppers? One solution we see popping up is digital mirrors. According to “Why We Buy” […]

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What’s In Store for 2015?

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By Digital Screenmedia Association Millennials controlling 70 percent of the spending power in the U.S. creates vast uncertainty amongst retailers; but with the strongest economy in years, optimism prevails as we begin 2015. For many retailers, the millennial consumer is an enigma: they are more suspicious of who to trust and yet, more likely to […]

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Shopper Conversion Through Retail Shelf Media

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The answer to confusion is always “no.” As product selection at the retail shelf is, by definition, a source of confusion for consumers, brands have a significant opportunity for point-of-purchase conversion through shelf level or service counter promotion. When connecting the dots that represent the information and touch points on the ever-changing path to purchase, […]

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Scala’s 400-Screen Digital Communication Network Raises Sales at Slovenian Petrol Stations

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Petrol, the leading Slovenian energy company, manages the largest network of service stations in Slovenia, including over 300 modern service stations located at important motorway connections and more remote places throughout Slovenia. Offering an extensive selection of products and a high level of service are the core elements of Petrol’s business concept. When the company […]

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