The Conversation

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Those who know me know I like to talk. I’ll leave that thought there for now. Recently, in a business discussion I was asked “Why do you answer every question with a story?” I sat there for a few moments and – yes – was speechless (imagine…). Now I’m not sure exactly what my answer […]

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Reversing Product Commoditization

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Box sales. Internet commodities. Bottom-dollar buys. Is it too late for the audio, video and lighting market for reversing product commoditization in the house of worship vertical segment? Encourage Systems Integration In the online ‘box-sales’ world of product commoditization, the Internet sale is rumored to have removed service from the purchasing equation. Perhaps for truly […]

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