Samsung Electronics has launched the 115-inch 4K Smart Signage display (QHFX 115”), expanding its professional display lineup with what the company calls the world’s largest LCD screen. The new model is designed to serve as a bridge between videowall and LED display categories, offering enhanced visual performance and operational efficiency for enterprise, education and retail environments.

Building on the success of Samsung’s 105-inch QPDX 5K display, the QHFX 115” features 50% lower power consumption and a slim 34.1mm profile. It delivers 1,000 nits of maximum brightness, QLED 4K resolution, 10,000 local dimming zones and DCI-P3 93% color gamut coverage. An anti-glare coating supports clear visibility in varied lighting conditions, while built-in 60-watt speakers enhance on-screen content with full-range audio.

The 16:9 display supports both portrait and landscape orientations and includes multi-view functionality, allowing users to display up to four content streams simultaneously. Samsung positions the display as a flexible solution for high-impact spaces such as conference rooms, auditoriums and flagship retail environments.

“In today’s digital-first world, businesses are eager to provide immersive experiences that captivate consumers,” said David Phelps, head of the display division at Samsung Electronics America. “Our super-sized Smart Signage brings a new standard for large-scale display, offering powerful audio-visual performance at a price point that opens the door to innovation.”

The QHFX 115” is also compatible with Samsung’s Visual eXperience Transformation (VXT) platform, which enables real-time remote management and content control across multiple displays. Built on Samsung Tizen 8.0, VXT provides centralized access to content creation, deployment and monitoring through Tizen Enterprise APIs, giving integrators and enterprise users flexible options for networked display management.

For more information, visit samsung.com/business.