It’s no secret that Russound went from being the dominant player in the whole-house audio and video market to the bottom in less than five years. Companies like Niles, Crestron, AMX, ClearOne and even Sony have larger market shares with new product installs. But, they’re not giving up.

Charlie Porritt, CEO of Russound said, “We called on The OAC Group for its track record in high impact strategic consulting and business development. We know from working with them in multiple engagements over 20 years, that they collaborate well with our management, staff and vendors.  At the same time, they put their team to work coming up with relevant concepts and designs for new product development, marketing, publicity and sales which they implement effectively.”

The OAC Group claims it can do it. Well, we’ll have to wait and see — the company’s already made one GIANT mistake. In the announcement of this partnership, the company included the OAC logo, but not the Russound logo. Oops, looks like OAC wants more PR from this relationship at this point than it wants to give Russound…

For additional information on Russound, go to http://www.russound.com