Rants & rAVes — Episode 1382: Kramer’s Pricing Strategy and What It Means for the AV Industry
In this special “Steph takeover” episode of Gary’s Rants & rAVes podcast, I sit down with Kristen Garner, director of Kramer Western US, to discuss Kramer’s recent price reductions across its product portfolio in North America. Dive into the factors driving this bold move, all aimed at delivering greater value to customers. Kristen also shares insights into Kramer’s acquisitions of ZeeVee and Ashton Bentley, revealing how these additions strengthen Kramer’s AV-over-IP capabilities. Plus, get a glimpse of the innovations and trends Kramer is excited about for the year ahead!
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