PureLink GmbH has appointed Exertis Nordics as its distribution partner in Scandinavia, expanding the company’s reach in the region and strengthening its AV solutions network.

The partnership combines PureLink’s portfolio of connectivity products with Exertis Nordics’ established reseller base and technical expertise. PureLink, based in Rheine, Germany, has more than 20 years of experience delivering AV connectivity solutions to integrators and resellers.

“We are excited about the collaboration with Exertis,” said Ron Guggenheim, chief growth officer at PureLink. “Their strong footprint in Scandinavia and dedication to supporting both vendors and customers make them an ideal partner. Together, we will continue to drive growth and innovation in the Nordic AV market.”

Exertis Nordics brings a reputation for customer service, proactive sales support and a motivated team with deep industry knowledge. “Exertis has an extremely comprehensive understanding of the AV industry and a motivated team that truly cares about its brands and partners,” Guggenheim said. “Their ability to combine commercial strength with genuine passion for technology makes them an outstanding partner for PureLink.”

The agreement is intended to enhance market access for PureLink solutions, supporting integrators and resellers with reliable product availability and technical support. Petter Damré, commercial manager for Pro AV at Exertis, said the collaboration highlights the companies’ shared focus on simplifying integration.

“PureLink has a wide range of cables, where flexible and smartly designed solutions make an otherwise ‘boring’ category both exciting and relevant,” Damré said. “Their renowned PureTools series complements the portfolio with professional tools and accessories that make installation and integration easier than ever.”