PureLink strategically expands its market position in Denmark

PureLink Sales Director Stephan Sloot is delighted: “Cooperating even more closely with a renowned company like Coferro | Mercodan is a true benefit. We have gained an agile distribution partner specialized in IT and AV products who has long been successful in the Danish market. This exclusive partnership enables us to work in Denmark with even greater commitment, to the benefit of all involved parties, particularly the customers.”

Coferro | Mercodan is a Danish trade company based near Kopenhagen with a staff of 22 employees. Coferro was founded 1951 as a specialist for metals and alloys. Since 1985, Mercodan has been focussing on the distribution of cables and connectors for the branches of data processing, AV products, and industry. With the purchase of Coferro in 2008, both companies expanded their product portfolio in order to reinforce the future-orientated positioning of their products in the Danish market.

According to GTAI, continuous economic growth is expected in Denmark. Similar to 2016, Denmark’s economy is anticipated to grow by 1.5 to 2% in 2017. The digital transformation of enterprises is accompanied by these investments.

“We are very pleased and proud that we are able to expand the trusted relationship we have with PureLink by now being their exclusive sales partner for the Danish market. The comprehensive range of Purelink brand-name products complements our broad assortment and enables us to offer an even wider range of IT and AV products to our customers”, says Coferro product manager Emil Olsen.