PPDS, the Philips Professional Displays brand, has promoted Jae O Choi Park to EMEA commercial head and Ron Cottaar to head of global marketing.

Choi Park, who joined PPDS in 2022 as European sales director, has been serving in the EMEA role on an interim basis since 2024. He will oversee all European sales and support activities, joining commercial heads for the U.S. and Latin America, China, and the Asia Pacific and India regions.

“I am excited to have accepted this new role and to play my part in fulfilling this company’s potential,” Choi Park said. “We are on an upward trajectory, and what excites me the most is that we have so much more to come.”

Cottaar, now in his seventh year at PPDS, will lead global marketing efforts from the company’s Amsterdam headquarters. He will report to PL Wang, vice president at TPV Technology, PPDS’ parent company.

“In my new role and under the new structure, we will continue to accelerate brand awareness and the value of PPDS, while bringing new opportunities to our partners and customers,” Cottaar said.

Wang said the leadership changes “will complement all the incredible work achieved so far, opening new doors for our teams … to drive the company even further forward.”