Powersoft Appoints Troy Bornman as Central Regional Sales Manager to Support U.S. Growth

Powersoft Appoints Troy Bornman as Central Regional Sales Manager

May 23, 2025 - ProAV News, rAVe [PUBS], RTA,

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Powersoft has named Troy Bornman as Central Regional Sales Manager, supporting the company’s expansion in North America. Bornman will oversee sales efforts and develop integrator relationships across the Central U.S.

“Troy’s extensive background in large-scale integration projects and long-standing relationships within the audiovisual industry make him an excellent fit for Powersoft’s vision in North America,” said Tom Knesel, general manager, North America for Powersoft. “As we continue to invest in our U.S. operations, Troy will play a critical role in providing the expertise, responsiveness and strategic insight our partners need to succeed.”

With more than 28 years of experience in professional audio, Bornman previously held leadership roles at Harman International, including Senior Manager of Business Development for National Special Projects and Application Support. He also served as Manager of Large Venue Accounts and Territory Sales Manager, focusing on stadiums, theme parks and transportation infrastructure. Earlier in his career, Bornman worked in technical support at Crown International.

Bornman’s appointment is part of Powersoft’s broader effort to grow its U.S. presence and strengthen support for integrators, consultants and end users across multiple verticals.

“I’m excited to join Powersoft at such a pivotal time of growth,” said Bornman. “The company’s commitment to innovation and its focus on integrator success align perfectly with my experience and values. I look forward to helping our partners deliver powerful, efficient and scalable solutions across the Central U.S.”