Optimal Audio Announces Distribution Partnership With Exertis ProAV in the United States
Optimal Audio, part of the Focusrite Group, has appointed Exertis ProAV, the global leader in specialist AV distribution, to serve as a distribution partner in the United States, according to Exertis ProAV Senior Vice President Jeff Willis. Optimal Audio manufactures a one-stop solution of control, amplification, and loudspeakers for small to medium sized commercial installations, with a focus on multi-zone venues.
“The genius of the Optimal Audio line lies in its complete simplicity to install, operate, and maintain,” Willis said today. “The product-offering, which is coming soon to Exertis ProAV, works seamlessly to deliver simple-to-install, high quality sound systems that can be easily operated by any member of the venue staff. Our commercial reseller partners are going to very excited to present this line to their customers as it addresses a real market need to simplify the operation of networked solutions.”
In announcing the appointment of Exertis ProAV, Optimal Audio Vice President of North America Lee Stein noted that, “Optimal Audio has made tremendous strides in expanding its global footprint through distribution agreements with strategically placed partners around the world. The appointment of Exertis ProAV in the United States represents another major step forward in this expansion. Exertis’s expertise in specialist distribution, combined with the unparalleled reach of its reseller network, is going to help us achieve our growth objects in the United States market.”
Optimal Audio is committed to reinventing the traditionally complex world of commercial audio through a carefully curated portfolio of control, amplification, and speaker solutions that are designed and engineered to effortlessly work together in a wide range of commercial venues, especially multi-zoned venues. The system solution works alongside the intuitive WebApp, empowering an installer to easily tailor a system from full EQ and signal processing to setting up routines and presets.
Sound quality is assured, and the system can then be easily operated by venue staff, so they have the confidence they need to create memorable nights of entertainment, engaging retail spaces, inspired schools, and uplifting house-of-worship experiences.
