Exton, PA March 27, 2014 — Scala’s Americas Partner Conference will focus heavily on retail this year and it’s no secret why: “The retail sector will make up approximately 42 percent of total digital signage displays revenue from 2013 to 2017,” forecasts IHS. They’ve invited thought leader Bryan Eisenberg to speak to their Scala Certified Partners about future trends connecting digital signage, retail and mobile technologies. Read on about Bryan and his keynote topic that plays a central role in Scala’s Partner event this year.

Bryan Eisenberg

Speaking Topic: The Future Shopper: How Offline is the New Online

Date & Time: Wednesday, April 2, 9am-10am

Description: Nobody argues whether search, social, and mobile technologies have impacted customers’ minds and buying behavior over the last five years. Today companies worry about keeping ahead of their competition when the truly critical issue is keeping pace with their customers. Technological and social advances are forcing companies to embrace authenticity and improve customer experiences across all channels, or suffer the consequences. This session will show how the convergence of communications, logistics and technology continue to evolve, as they always have, in order to reduce the friction in the customers’ buying process – online and in the store. This session will focus on ways that Scala Partners can leverage these technologies and build solutions that will engage the future shopper.

For more about the Scala Americas Partner Conference, please visit www.scala.com/apc2014

About Bryan Eisenberg
Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”. Bryan Eisenberg is an internationally recognized authority and pioneer in online marketing, improving online conversion rates, persuasive content, and persona marketing. Bryan has been recognized by eConsultancy members as one of the top 10 User Experience Gurus, was selected as one of the inaugural iMedia Top 25 Marketers, and a Marketing Edge Rising Star Award winner in 2010.

About Scala
Scala has a passion for creating intelligent digital signage solutions that move consumers, employees and products. Driving more than 500,000 screens worldwide, Scala solutions increase sales, improve brand loyalty, optimize the customer experience, and reinforce business objectives. Scala is headquartered near Philadelphia, Pa., with multiple subsidiaries across Europe and Asia, and over 500 partners in more than 90 countries. Visit www.scala.com to learn more.